because movies and pizza were made for each other.
Pizza Hut has always been a leading innovator in every aspect of their business. So to launch their new double pizza meal deal, we created the Blockbuster Box - a pizza box that turned into a movie projector.
The Blockbuster Box turns the humble pizza box into a movie projector, celebrating the idea that not only do pizza and movies bring people together, but they were also made for each other.
We designed a custom box that could hold 2 pizzas, along with a plastic moulded ‘pizza saver’, that doubled into a lens holder and a stand for your phone - available in 4 tasty designs and illustrated by 4 local artists. All you needed to do was scan the QR on the box, chose which film to watch, sit back with your mates, and enjoy the pizza & entertainment.
Reed Collins -CCO
Andy Reynolds - Creative Director
Matt Nisbet - Creative Director
Bo Deng - Creative Director
Ollie Davis - Writer
Gianluca Crudele - Designer
Craig Mason - Creative Tech