When the WTA finals moved to the dynamic city of Shenzhen in 2019, we were invited to create the even identity. Built around the idea of ‘Sparks will fly’ - alluding to the competitiveness in tennis and the electric vibrancy of the city - we crafted a vibrant visual system that engaged with both players and fans at every touchpoint. The iconic colours and trophy icon are now synonymous with the WTA’s most prized competition.