Powering-up Citi’s credit cards
Citi bank reached out when they wanted to launch an innovative, new product into the credit card market - A flexible, personalised, reward package that users could tailor to their lifestyles add onto their existing Citi credit cards.
Power Bundles allows users to customise rewards based on their lifestyles - with discounts and offers on the things they use, buy, or subscribe to on a regular basis.
We created a campaign identity and social media content around the idea of ‘powering up’ - using an ‘electrified’ credit card made up of all the items that you might find offers on. As well as the design, we mapped out a social media launch plan, along with variations for 3 Asian markets.
Creative Direction
graphic Design
3d design & animation
social media strategy
Content creation
art direction
Andy Reynolds - Creative Director
Fu Le - Design Director
Jessica Tan - Head of Creative Tech
Po Kay Lee - Client Director