Inspired by the transition to a new female CEO, we built a brand built on a simple, compelling idea - 'Feminine by Nature' - which reflects the natural way the product is made, the truth of its origin story, and the sustainability of its post-purchase existence.

To express this concept, we worked with a ceramic artist to hand-craft three hundred bottles in this local region. Each bottle suggested a feminine form, all of them unique. Aside from a subtle stamp on the base, the bottles are intentionally left unadorned so that they will not be thrown away, but instead, live on once they have fulfilled their original role.